Case study
Sygnia: turning incident response into the brand CISOs remember at 2 AM
Full-funnel orchestration | Global reach | Creative & strategy | Conference booster | Data & analytics
+22%
Brand search lift
46
RSAC meetings — 0% no-shows
+20%
CVR improvement (pipeline)
+83%
Form Submits
The challenges
Everyone sounds the same
Every cyber company sounds exactly the same – same promises, same buzzwords, and “AI” in 97.5% of their ads. But when trust is the product, sounding like everyone else doesn’t cut it. So we broke the first rule of B2B: we stood out.
Everyone's on LinkedIn
Every cyber company targets exactly the same – same platforms, same ICP pool, same CTAs. So we went CTV.
First, we defined our ICP: cyber leaders at medium-to-large enterprises. Then, we found them using Acxiom, the world’s largest database. Finally, we broke B2B’s second rule: we hopped off LinkedIn. And caught them on the biggest screen in the house.
"It's not about claiming you're the best in the industry – everyone claims that. We needed to make people truly feel and believe that Sygnia should be their first call. So we turned to the experts."
Strategy & Execution
Be there before the breach
If the CISO is awake, Sygnia is awake with him. We wanted to be in the room, before the incident even happened. So that the question “who can you trust at 2 am?” will always have the obvious answer.
We cyber harder
When everyone else offers AI bots, a 24/7 call service, and an automated chat — we cast Sygnia as the only thing genuinely up at 2 AM: nocturnal predators, in tailored suits.
Creative concept & direction: Eran Nir
The reach and speed of the wolf
The endurance of the tiger
The strategic vision of the owl
Full-Funnel Positioning
From CTV and social to OOH in San Francisco and a booth at RSAC
Full funnel impact
Media metrics
0.0%
ICP Coverage
0.0X
Frequency
Search metrics
+0%
Brand Search Lift
Organic traffic
+0%
Website Sessions Lift
+0%
New LinkedIn Followers
Business outcomes
+0%
Form Submits
0
RSA Meetings (0% no shows up)
+0%
CVR improvement (Pipeline)
The movement
From a tagline to a movement.
“We Cyber Harder” may have started as a creative line, but it quickly became more than that. The line made its way into the company itself and became a culture – embraced by employees as an expression of how they think and work.
About the client
Sygnia
Elite incident response, threat hunting and MDR — the 24/7, always-there-for-you human team which enterprises call when a breach is happening, trusted by Fortune 500 and Global 2000 companies worldwide.
Clients
Who they defend
0+
enterprise clients
Countries
Where they operate
0
countries with mission-critical engagements
Years
How long on the front line
0
years handling complex breaches